The Future of Salesforce AI, Agents & Automation

In the latest episode of the Coffee Dreaming Podcast, host Royce Hall sits down with Mark Good, founder of AI Force Training, to explore the cutting edge of Salesforce AI, automation, and the evolving Salesforce ecosystem. It’s a wide-ranging, future-forward conversation packed with insights, humor, and some truly bold ideas about where the world of tech is heading.

Grab your favorite brew ☕ and join us as we unpack the highlights.

🚀 Agents, Not Apps: The End of the UI?

The conversation kicks off with a provocative question: Is the traditional user interface becoming obsolete? According to Mark, the rise of LLMs (Large Language Models) and AI agents is reshaping how we interact with digital systems. Instead of clicking through websites, we might soon interact with software the way we talk to people.

This shift could mean that agents become the new interface, removing the need for logging into apps altogether. Imagine calling a digital assistant to handle everything from a support ticket to checking on your coffee subscription—no dashboards, no logins, just conversation.

🤖 Will Robots Replace Websites?

Mark dives into Salesforce’s growing interest in robotics, speculating on their ties to Boston Dynamics. His take? In the near future, robots may become physical user interfaces—real-world manifestations of our digital tools.

Whether it's a service robot on a manufacturing floor or a digital assistant on your desk, the idea is clear: humans may soon interact with companies not through screens, but through intelligent, helpful machines.

💬 From Pizza to Pickup Trucks: The Power of Status Updates

One highlight was Mark’s comparison between tracking a pizza delivery and a car on a manufacturing line. At both ends of the spectrum, customers want the same thing: transparency.

By tying CRM systems like Salesforce into physical systems (manufacturing, service delivery, etc.), companies can deliver real-time, personalized updates—powered by agents and LLMs.

💰 Mark’s Business... Literally Prints Money?

In one of the more entertaining parts of the chat, Mark shares how he’s gamifying his business using agents. He’s built an internal system that plays sound effects (like Mario coins) when something positive happens—like making a new connection or a sale.

Even better? He’s building Agentforce bots that pay users when they interact with them. It’s both a marketing stunt and a glimpse into how interactive AI can be used for community building and brand engagement.

🧸 Meet Robotic Astro: The Plushie with a Purpose?

Maybe this is a joke, maybe not. Imagine Salesforce’s beloved plushie mascot, Astro—imagining it as a voice-enabled robot that sits on your desk, answers CRM questions, and interacts like a super-charged Alexa.

It’s a fun idea, but it also underscores a key point: interfaces are getting more human, more personalized, and maybe even more adorable.

🔄 The Human Future in an AI World

As automation expands, Royce and Mark return to a hopeful message: the most human tasks will become the most valuable. Whether it's connecting in real time, attending live events, or creating original content, the real differentiator in the future may not be technical skill—but humanity itself.

🧠 Final Thoughts

From robotic assistants to agent-powered business models, this episode paints an exciting—and at times surreal—picture of what’s coming next. If you're in the world of Salesforce, automation, or just curious about the future of work, it’s a must-listen.

So, what do you think? Would you let a robot order your coffee pods? Are you ready for SaaS-less software?

Watch the full episode on YouTube and don’t forget to subscribe to the Coffee Dreaming Podcast for more future-forward conversations.

Offer

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In this portal you will have access to the AI Fundamentals Podcast (hosted by 2 AI hosts!), AI for CRM Certification Experience (replacing Salesforce’s defunct AI cert), and the Agentforce Boot Camp for those wanting a deeper dive and hands on experience building Agents for the world of tomorrow!

Get your free access to my proprietary portal here!