Let Go to Grow: Scaling Simply with Kaitlyn Cook

About

In this episode of Coffee Dreamin, I sit down with Kaitlyn Cook, business consultant and growth strategist, to dive into what it really takes to scale a service-based business—without burning out. Kaitlyn shares her journey from corporate burnout to building a 7-figure business without a website or social media, relying solely on platforms like Upwork and the power of intentional simplicity.

You can see the full transcript of our conversation here.

Listeners will get insights into redefining success, breaking growth plateaus, and creating daily habits that actually move the needle. Kaitlyn also offers tactical advice for sales and marketing professionals, including aligning those teams for better customer outcomes and integrating automation and AI without losing the human touch.

Whether you're leading a growing team or wearing all the hats yourself, this conversation is packed with practical strategies and mindset shifts to help you grow with clarity and purpose.

Key Points

🔑 1. Redefine Success Based on How It Feels, Not How It Looks

Instead of constantly chasing external markers (like revenue targets or job titles), Kaitlyn urges entrepreneurs and leaders to define what success feels like on a day-to-day basis. Ask yourself:

🔑 2. Stop Reacting—Start Operating Proactively with Daily Metrics

We live in a reactionary world, but sustainable growth comes from slowing down and getting specific. Kaitlyn recommends breaking big goals (like hitting 7-figure revenue) into daily behaviors and metrics:

🔑 3. Automate, Delegate, or Eliminate—But Know Your Strengths First

If you’re juggling sales, marketing, and ops, Kaitlyn suggests using tools like personality assessments to understand how you work best. Then, build a system that supports your strengths:

Learn More

To connect with Kaitlyn and unlock your growth potential, head over to her website at https://www.kaitlyncook.co/, and be sure to check out our episode here: